Shanghai – October 28–30, 2026 – The 2026 The 8th Shanghai International Washing & Care Products Exhibition will be held at the Shanghai New International Expo Centre (SNIEC). Organized by Yinghe Exhibition and co-organized by Liby Daily Chemical Zhihui Cloud, the event has been fully upgraded and iterated. Driven by the dual engines of source factories and premium brands, the exhibition delves deep into the vertical full industry chain of washing & care products, focusing on trade matchmaking, technological innovation, and resource connectivity, creating a high-standard, professional boutique event for the washing & care industry.

Seven Major Categories Covering the Full Industry Chain

The exhibition covers seven core categories: Personal Washing & Care Products, Fabric Washing & Care Products, Household Washing & Care Products, Perfume & Fragrance Products, Disinfection & Antibacterial Products, Raw Materials & Fragrance & Flavor, and OEM/ODM Packaging & Production Equipment, spanning the entire industry chain from raw materials and packaging, OEM/ODM manufacturing, private label customization, to brand distribution. It provides one-stop solutions for four core needs: startup brand OEM/ODM R&D, daily chemical factory raw material procurement, distributor brand agency, and chain retail private label development.

Proven Track Record – Global Buyer Invitation Program

The 2025 edition attracted over 15,000 professional visitors, with international buyers from more than 60 countries and regions, accounting for 34.73% of total visitors. Among the audience, wholesalers, traders, agents, and distributors made up 42.11%; supermarkets, chain stores, pharmacies, hotels and other channels accounted for 18.54%; and mainstream e-commerce, cross-border e-commerce, live-streaming e-commerce, and MCN agencies represented 12.26%.

For the 2026 edition, the exhibition will precisely gather global premium buyers, inviting overseas purchasers and cross-border service providers from over 60 countries and regions to visit in groups, and leveraging premium procurement resources from Walmart, Bailian Group, and major e-commerce platforms to build an integrated domestic and international procurement matrix.

Over Ten Concurrent High-Level Forums – Cutting-Edge Industry Insights

The exhibition will feature the “Smart Clean Care · Green Home Care Week” theme event, in collaboration with multiple leading industry associations, hosting over ten high-profile professional forums :

The Liby-Green Home Care White Paper release conference, along with the Home Cleaning Innovation Forum, Oral Care Innovation Forum, and Raw Material Innovation Forum, will also be held concurrently (subject to final confirmation before the exhibition).

Three Precision Sourcing Matchmaking Events – Direct Access to Head Channels

The exhibition will feature the 4th TOP Omni-Channel Sourcing Matchmaking Conference with three dedicated sessions:

1. Chain Supermarket/Pharmacy Matchmaking Session – Featuring Hema, HotMaxx, China Resources Vanguard, JD Qixian, Watsons and other national chain supermarkets, as well as Huashi Pharmacy, Yifeng Pharmacy, Guoda Fumei, Laobaixing Pharmacy and other chain pharmacies, connecting private label customization and OEM needs.

2. New Retail/Private Domain Head Retail Channel Sourcing Matchmaking Session – Gathering nearly 30 head private domain and new retail platforms with annual GMV exceeding RMB 100 million, including Jingling Group, Ai Cunku, Nanny Gou, Meishe Zhenxuan, Xingtao Xuan, and more   .

3. MCN Agency/Platform E-commerce New Channel Sourcing Matchmaking Session – Featuring selected head MCN agencies such as Tisu, Gouyou Youmi, Chanxuan, and top influencers with tens of millions of followers including Lie’er Baobei, Dolphin Surprise Shop, TVB Goods, and Christy Chung. In collaboration with Xinhua News Agency, Youzan, Dewu, Tuanmai&Meituan Preferred, Yonghui/JD/Tmall official flagship stores, and European cross-border e-commerce platforms, the session offers one-on-one sourcing negotiations.

Six Exclusive Services – Full-Chain Industry Empowerment

The exhibition provides six core services for exhibitors: Channel Sourcing, Daily Chemical Raw Material Market Intelligence, Financing, Supply & Demand Platform, Industry Report Database, and Digital Solutions, offering one-stop full-chain empowerment from exhibition participation to long-term cooperation. Leveraging big data for year-round precise resource matching, the platform transforms short-term negotiations into long-term strategic partnerships.

Leading Brands Gather for the Industry Event

Past exhibitors include Nengchen, Saky, Transfar, Jieyi Group, Yunnan Baiyao, Sler, Baiyun Cleaning, Jiesheng Daily Chemical, Youhu Youjia, Runyou, Huangyu, Qilijia, Yiduoli, Savite, and many more, covering the leading forces of the washing & care industry (exhibitor list subject to final confirmation before the exhibition).

Meet Us in Shanghai – Seize the New Blue Ocean of Washing & Care

From October 28 to 30, 2026, at the Shanghai New International Expo Centre, the 2026 The 8th Shanghai International Washing & Care Products Exhibition warmly welcomes industry professionals from around the world to gather in Shanghai – share full industry chain resources and explore new global market opportunities!

Event at a Glance

Media Contact: Press Office of the Organizing Committee More Information: Please follow the official channels of the exhibition for the latest updates.

End of Press Release